Attorney vs. Lawyer: Which Term Helps Your Law Firm SEO More?

When building a strong online presence for your legal practice, it’s crucial to use the right terms in your digital content. A common question in Attorney Marketing is whether "attorney" or "lawyer" performs better in search engine rankings. While these words are used interchangeably by many legal professionals, they may not be treated equally by Google. Choosing the right terminology can significantly improve your Law Firm SEO and boost visibility online. Let’s explore which term works best for your website and how you can leverage it for better Attorney SEO Why SEO Matters for Law Firms Lawyer SEO helps your firm appear higher in search results when potential clients look for legal help. Most users never scroll past the first page of Google, so optimizing your website for relevant keywords can drive traffic, leads, and ultimately, clients. According to a 2020 report by the American Bar Association, 87% of law firms have a website but many aren’t utilizing it effe...