Law Firm SEO in 2026: The Biggest Mistakes You’ll Want to Avoid
Introduction Things are moving fast in the world of online lawyer searches. By 2026, people looking for a lawyer are more informed, more picky, and less patient than ever before. They're not just clicking on the first result they come across - they're looking for a firm they can trust, and that can clearly explain the legal services on offer. Many law firms are still using old strategies that are just not working, and they're not even aware of why their websites aren't pulling in any real leads. Law Firm SEO is no longer just about getting to the top of the search engine rankings - it's about providing a good user experience that says to potential clients: "we're trustworthy, and we're experts in our field". Mistake #1: Treating SEO Like a One-Time Task One of the biggest mistakes law firms make is thinking that SEO is something that you can just tick off your to-do list and then forget about. The truth is that search engines are constantly cha...